Comparison
FindAndDM vs Heepsy
Heepsy is a lower-cost, multi-platform discovery tool with email outreach, from $69/month billed annually ($89 month-to-month), plus a free plan. FindAndDM searches creators on Instagram, TikTok, YouTube and more, and focuses outreach on Instagram: AI scores how well each creator's audience fits your product URL, and you DM them from the platform. It also has a free plan, and Pro is $149/month.
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Side by side
| FindAndDM | Heepsy | |
|---|---|---|
| Starting price | Free plan; Pro $149/mo ($119/mo billed annually) | Free plan; Starter $69/mo billed annually ($89 month-to-month) |
| Free plan | 5 searches a day, basic filters | 500 search results and 10 advanced profiles a month |
| Platforms | Search: Instagram, TikTok, YouTube, Facebook, X, Discord ยท DMs: Instagram | Instagram, TikTok, YouTube and more ยท outreach by email |
| Audience fit for your product | Paste your product URL; AI gives each creator a match % | AI, lookalike and text search with 30+ filters; you judge the fit |
| Outreach channel | Instagram DMs sent from the platform (500/mo on Pro) | Email: 300 outreach emails/mo on Starter, sequences on Plus and up |
| E-commerce | Not offered | Shopify and WooCommerce integration, sales tracking |
Heepsy details are from heepsy.com/pricing, checked October 2026. Heepsy changed its prices in 2026, so check their site before you decide.
Which one should you choose?
Choose Heepsy if
- โYou want the lowest entry price for discovery
- โYou want to email creators on TikTok or YouTube
- โYour outreach is email-first
- โYou want Shopify or WooCommerce sales tracking in the same tool
Choose FindAndDM if
- โInstagram is your main channel
- โYou want to know whether a creator's audience fits your specific product, not just their niche
- โYou'd rather reach creators in their Instagram DMs, where many reply faster than to email
- โYou want search and outreach in one Instagram workflow
The main difference: email lists vs Instagram conversations
Heepsy is built around finding creators and emailing them. That works well when creators publish an email address and check it. Many smaller Instagram creators don't - their inbox is their DMs.
FindAndDM starts from your product: paste the URL, the AI works out what you sell and who it's for, and every creator gets a match %. Then you message the shortlist on Instagram from the same screen. If engagement is still your main filter, our engagement rate calculator is free.
Frequently asked questions
Can Heepsy send Instagram DMs?
Heepsy's outreach is email: individual and bulk emails, templates and sequences, depending on the plan. Its pricing page doesn't list Instagram DM sending. FindAndDM sends Instagram DMs directly from the platform.
Is Heepsy cheaper than FindAndDM?
At the entry level, yes: Heepsy Starter is $69/month billed annually ($89 monthly), and FindAndDM Pro is $149/month ($119 billed annually). Both have free plans. Pro includes 500 Instagram DMs a month sent from the platform, so compare against how you plan to reach creators. See FindAndDM pricing.
Which free plan is better?
They suit different things. Heepsy's free plan gives 500 search results and 10 advanced profiles a month across platforms. FindAndDM's gives 5 Instagram searches every day, ranked by audience fit to your product. Neither free plan includes outreach.
Does FindAndDM support TikTok or YouTube?
For search, yes: you can find creators on TikTok, YouTube, Facebook, X and Discord as well as Instagram. Sending DMs from the platform works on Instagram. If you need email outreach to TikTok or YouTube creators, Heepsy or one of the other Heepsy alternatives may fit better.